How to Evaluate Presales by Tier and Domain? Free Download: 28-Page "Presales 9 Core Competencies & 5-Level Proficiency Reference Standard"

In B2B companies, presales has become a critical driver of business growth, and the management of presales professionals is becoming increasingly refined. Key questions for management, presales leaders, and HR departments include: What core competencies are required for presales roles? How do you assess the skill level of presales professionals (or job candidates)? And how do you make leveling and promotion decisions for presales staff?

This document is adapted from the "SE Functional Competence Catalog" by MTS, a globally recognized presales professional organization. With minor modifications, it aims to serve as a reference for presales stakeholders in China.