A Letter from the Author of *The Art and Science of Presales* — a Global Presales Leader — to Chinese Readers: Bridging the Cultural Divide Between East and West, and Exploring the Art and Science of Presales Together — Excerpt 01 from the Chinese Edition of *The Art and Science of Presales*

We are thrilled to announce the release of the Chinese edition of Mastering Technical Sales, 4th Edition—the definitive career guide for presales and technical sales professionals worldwide, authored by John Care. The Chinese edition, titled 售前之道 (The Way of Presales), is now officially available. Over the past two decades since its first publication, this book has become the go-to resource for Solution Engineering teams at Fortune 500 companies across the globe. Industry leaders including Google, RedHat, Salesforce, Cisco, HP, Microsoft, and Oracle have all leveraged this book in their presales training programs. Today, it stands as a required reading standard for presales professionals at many international enterprises.

Since its launch, the book has quickly climbed to the top of multiple bestseller charts on JD.com, China's leading e-commerce platform.

We are especially honored to share a personal letter and video message from the author, John Care, addressed to our readers in China.

A Letter from the Author of The Art and Science of Presales — a Global Presales Leader — to Chinese Readers: Bridging the Cultural Divide Between East and West, and Exploring the Art and Science of Presales Together — Excerpt 01 from the Chinese Edition of The Art and Science of Presales

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