I asked 100 presales professionals about AI, and the one thing they said most often was...

I asked 100 presales professionals about AI. The most common thing they said was...

"I use it, but I have no idea if it's actually making a difference."

That's what a 12-year presales veteran told me.

He wasn't complaining that AI tools are bad. What he meant was—he uses AI tools every day, but he's not sure if he's genuinely improving or just swapping tools while running in place. And with AI, he actually feels more exhausted than before!

I went quiet for a moment after hearing that.

Because that one sentence captured something I'd been trying to articulate after observing hundreds of presales professionals—something I'd felt but couldn't quite put into words.

In the AI Era, Presales Isn't Facing a Tool Problem—It's a Mindset Problem

Over the past year, discussions about AI in the presales community have fallen into two camps:

Camp One: Tool Recommendations. "This AI writes proposals super fast," "That AI searches information accurately," "I use this one for PPTs now"... Every few weeks, a new batch of tool recommendation posts appears. People download them, try them for a couple of days, and then gradually stop using them.

Camp Two: Expressing Anxiety. "Will AI replace presales?" "Does our role still have value?"... These posts always get high readership because they hit a nerve.

But neither camp actually answers the most critical question:

As a presales professional, how do I systematically and strategically build my AI capabilities so they translate into a real competitive advantage in winning deals?

Tool recommendations address the "what to use" question. Anxiety discussions address the "what to fear" question.

What nobody is addressing is"where to apply it," "how to use it," "how to connect it all together," and "how to turn it into deal-winning capability."

Why Most Presales Professionals' AI Skills Develop in Fragments

Here's a pattern I've observed:

Two presales professionals using AI side by side. A year later, the gap between them isn't about who bought more expensive tools—it's about who has a more complete mental framework.

Person A's approach: Try whatever sounds good. No systematic logic, pure gut feeling.

Person B's approach: First think through which stages of presales work deserve AI intervention most, then deliberately find tools, build processes, and validate results.

A year later, Person A has accumulated a pile of tools used once. Person B has accumulated a replicable working methodology.

The real cost of fragmented learning isn't wasted time—it's zero compounding.

But Where Does This Framework Come From?

Take a course? Courses tend to lag behind practice. Read articles? Articles solve isolated problems but don't form a system. Figure it out yourself? The cost is too high, and you're likely to go down wrong paths.

The fastest way is to see how people who've already cracked it are doing it.

Not what tools they use—but what their thinking framework is, what pitfalls they hit, and how they turned AI capability into a systemic advantage for their teams.

That's Why I'm Hosting This Conference

On May 17, the first-ever China Presales AI Conference will take place—completely free, live-streamed online.

This conference took six months to prepare. It's not about chasing a trend.

Every speaker I invited had to meet one standard: they must have actually implemented a specific AI use case in real work. Not theorists. Not product managers. Presales professionals and presales leaders who've fought on the front lines.

What they'll bring isn't "where AI is headed in the future," but rather:

A complete presales AI capability map that shows you exactly where to start

A real-world implementation path from SOP to knowledge base to Agent (not PPT concepts—actual project experience)

How a leading internet company's AI efficiency platform helped its presales team scale up systematically

Global trends in presales AI tools—which ones are worth using and which pitfalls to avoid

Strategic thinking at the presales leadership level: how to position your team ahead of the curve in the AI era

Six speakers, six dimensions, half a day—to build your complete understanding of the presales AI capability framework.

Here's Your Litmus Test

If your current AI usage looks like this:

You know a few tools but have no system around them

You know AI is valuable but don't know where to start improving systematically

You're a team leader who wants your team to have an AI-driven deal-winning edge but don't know where to begin

Then this conference was made for you.

May 17. Free. Live-streamed online. Limited seats.

Scan the QR code now to contact customer service and register to secure your spot.